Our Story: 25 Years of Vegetarian Community
From a family's passion to a global movement—the journey of Go4Veg from 2001 to today.
A Family's Vision Becomes a Global Community
Go4Veg was born in 2001 from a simple yet powerful idea: vegetarians around the world deserve a dedicated space to connect, share, and grow together. Founded by a family of lifelong vegetarians who understood both the joys and challenges of plant-based living, we set out to create something special.
What started as a small community portal quickly grew into one of the first comprehensive vegetarian platforms, serving thousands of members with recipes, forums, restaurant guides, and resources. We built a space where vegetarians could find not just information, but genuine connection and support.
In 2010, we made the difficult decision to pause operations to focus on family and other business ventures. But the vision never faded. As we watched the vegetarian movement explode globally—from a niche lifestyle to a $42 billion industry—we knew it was time to return.
Today, we're relaunching Go4Veg with renewed passion, modern technology, and decades of experience. Our mission remains the same: to build the world's most welcoming and comprehensive community for vegetarians everywhere.
Our Journey Through the Years
The Beginning
Go4Veg was founded by a family of lifelong vegetarians with a vision to create a global community for plant-based living.
Early Growth
Built one of the first comprehensive vegetarian portals, serving thousands of community members with recipes, forums, and resources.
Family Focus
Took a pause to focus on family and business ventures while the vegetarian movement continued to grow exponentially worldwide.
The Relaunch
Returning with renewed passion and modern technology to serve the global vegetarian community better than ever before.
Our Mission & Values
We're committed to building a global community that celebrates compassionate living, supports personal growth, and promotes environmental sustainability through vegetarianism.
Compassion
We believe in ahimsa (non-violence) and compassionate living towards all beings.
Community
Building meaningful connections and supporting each other on the vegetarian journey.
Sustainability
Promoting environmental stewardship through plant-based lifestyle choices.
Growth
Continuous learning, personal development, and spiritual evolution through conscious living.
Why We're Relaunching Now
The vegetarian movement has reached a tipping point. What was once a niche lifestyle is now a global phenomenon, with the plant-based food market projected to reach $132 billion by 2034.
But despite this growth, we see a gap: there's no single platform that truly serves the complete needs of vegetarians—combining community, content, commerce, and lifestyle support in one welcoming space.
With 25 years of experience, modern technology, and a renewed commitment to our founding vision, we're uniquely positioned to build that platform. Go4Veg 2.0 is our answer to the vegetarian community's need for a comprehensive, authentic home online.
Meet the Founders
A family united by decades of vegetarian living and a shared vision to serve the global community.
Smita Malaiya Ghai
Co-Founder & Content Lead
40+ years of vegetarian living, certified nutritionist, and passionate advocate for plant-based wellness. Smita brings deep expertise in nutrition, Ayurveda, and holistic health to the Go4Veg community.
Vivek Ghai
Co-Founder & Technology Lead
Lifelong vegetarian, entrepreneur, and technology innovator. Vivek combines business acumen with technical expertise to build platforms that truly serve community needs.